BMW Confirms New "i" Sub-Brand, will Launch with i3 EV City Car and i8 Plug-in Hybrid Sports Coupe in 2013

It's been a long time in the making, but the BMW Group today confirmed its new sub-brand called "i", with which it will market a new lineup of eco-friendly vehicles including regular and plug-in hybrids, and pure electric models as well as an additional range of mobility services. The first models to be launched under the new sub-brand from 2013 are the BMW i3 and i8. The BMW i3 is an